WhatsApp may soon face its biggest crisis since the popular chat app launched WHATSAPP is facing a major problem with a new report suggesting fans in one

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WhatsApp may soon face its biggest crisis since the popular chat app launched
WHATSAPP is facing a major problem with a new report suggesting fans in one of its biggest markets are fleeing to rival chat apps.
By David Snelling
PUBLISHED: 07:09, Mon, Feb 15, 2021 | UPDATED: 07:09, Mon, Feb 15, 2021
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WhatsApp Crisis
WhatsApp could soon face its biggest crisis since chat app launched (Image: WHATSAPP)
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WhatsApp’s troubles appear to be getting worse and worse. After announcing new terms and conditions late last year – and warning fans that not hitting the agree button would leave them without access to the app – many have started to look for alternatives. Services such as Telegram and Signal have seen record numbers flock to their apps but things could be about to get even bleaker for the Facebook-owned firm.
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A new report suggests that users in India are unhappy with the upcoming changes with many considering ditching the app altogether. The Indian government has been pretty vocal about the upcoming changes with the Ministry of Electronics and Information Technology issuing a letter saying the “unilateral changes are not fair and acceptable”.

That’s a feeling fans also appear to be sharing. According to a new CyberMedia Research (CMR) study, a whopping 79 percent of users surveyed from the country’s biggest cities said they are reconsidering using WhatsApp.

More worrying for the chat app is that 29 percent are actually planning to ditch the app altogether once the new terms come into force in May. Another 51 percent said they would still use WhatsApp but would think about limiting the messages sent across the platform and would think about using alternatives such as Telegram or Signal more often.

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WhatsApp tries a new tactic to stop fans switching to rival chat apps

Even a small percentage of people in India leaving the app could be costly for WhatsApp.

Latest stats show that India is by far WhatsApp’s biggest market with around 340 million people using the service to chat with friends and family.

Speaking about the research, Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR told Financial Express Online: “What is remarkable is, most Indians (76%) were aware of the policy.”

“WhatsApp has been the default messaging tool for consumers, even more than the normal SMS. It was free, it was intimate, it was something we owned. But now because of this take it or leave it policy, the consumers are becoming aware that it was not free, after all.”

Since these changes were first announced, WhatsApp has been on a huge drive to calm fears about its new policies. The firm has even pushed back the initial February implementation until May.
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WhatsApp may soon face its biggest crisis since the popular chat app launched
WhatsApp may soon face its biggest crisis since the popular chat app launched

A number of users had voiced concern that WhatsApp’s new policy was designed to expand data-sharing with parent company Facebook. The latest privacy policy, which will impact more than two billion users worldwide, will share a limited amount of data with Facebook when users send a message to a business account within WhatsApp.

Any conversations between friends and family will remain safely locked away behind end-to-end encryption – where nobody at WhatsApp can see the contents.

In a blog post about its decision to reschedule the deadline, WhatsApp said: “WhatsApp was built on a simple idea: what you share with your friends and family stays between you. This means we will always protect your personal conversations with end-to-end encryption so that neither WhatsApp nor Facebook can see these private messages. It’s why we don’t keep logs of who everyone’s messaging or calling. We also can’t see your shared location and we don’t share your contacts with Facebook. With these updates, none of that is changing.”
Express UK
Me: Funny thing. I had a Facebook Account, then I closed it and now I can’t get back on Facebook. I am totally barred.

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